New Bluey Personal Care Range Announced

Bluey’s all set to make wash time fun, with Colgate-Palmolive and BBC Studios partnering up to launch a new range of bath, shower and hand wash products.

From this month, Palmolive Kids Bluey personal care products, featuring characters from Australia’s number one kids’ series, have started to hit shelves across major retailers, including Big W, Coles, Woolworths and Chemist Warehouse.

The new range includes 3 Bluey themed products:

• Foaming Hand Wash 250mL in “Cheeky Berry”
• 3 in 1 Shampoo, Conditioner and Body Wash 350mL in “Berrylicious”
• 3 in 1 Body, Bath & Hair 1L in “Berrylicious”

The products are all dermatologically tested, pH balanced, free from parabens and phthalates, and come in a recyclable bottle. With a sweet berry scent that smells delicious, your little grubs will be feeling oh so fancy and relaxed.

Mike Norris, Marketing Manager, Palmolive Australia and NZ, said: “We're excited to expand our Bluey range from oral hygiene into new personal care categories, making cleaning teeth, hands and the full bath routine more enjoyable for your little ones and easier for parents to manage.”

“We’ve developed the new range to incorporate foamy fun, an awesome berry scent and Bluey coloured liquid which we know kids will love. Not only are the products fun to use, but they’re also safe with a dermatologically tested formula for little one’s skin.”

Kate O’Connor, Head of Brands and Licensing, BBC Studios ANZ, said: “Convincing kids to get squeaky clean after full-on days of play can be tough, but these pH balanced products will help inject some Bluey fun into wash time. And, best of all, they smell amazing!”

The new bath, shower and basin products are the second collaboration for Colgate-Palmolive and BBC Studios, following on from the huge success of Bluey toothpaste and toothbrushes which launched in March 2022 and have since sold approximately 1.84 million units (Source: Circana/IRI Scan Data, May 2022 to  March 2023).

 

High res images here

 

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For more information, please contact:

Rachael Gordon
Communications Consultant
BBC Studios ANZ
Rachael.gordon@bbc.com

 

Consumer Affairs
colgateaustralia_customerservice@colpal.com
Colgate-Palmolive